Referred Northern Virginia Exterior Services Expertise

When Referrals Make Up Over 50% Of Your
Business For Exterior Services In Northern
Virginia, You Know You’ve Got a Winner
At Shiner Exteriors, The Benefits Of Our Sterling
Reputation Keep On Coming Year After Year
When you provide exterior services in Northern Virginia, you have one chance to make a good impression. Do the job right, and your customers will sing your praises. Deliver subpar work, and your reputation is sure to suffer.
One of the best ways to measure a homeowner’s satisfaction is their willingness to recommend their contractor to friends, neighbors, and family. If you receive this kind of recommendation, you’ll likely take notice. It means someone you trust has had a standout experience, and wants you to do the same.
At Shiner Exteriors, customer referrals are a major key to our success. In fact, they account for more than 50% of our total business!
To what do we attribute this phenomenal level of word-of-mouth growth? A rock-solid reputation for excellence that has gone unblemished for 40-plus years, and counting.
Why Northern Virginia Customer Referrals Matter
Not just anyone takes the time to make a customer referral for exterior services. You’re certainly not going to do it if your contractor did shoddy work. You’ll also probably won’t feel driven to recommend a provider who does average work.
So, who does make customer referrals? As a rule, it’s a happy homeowner who’s had an exceptional experience on their local project.
Of course, not even all homeowners in this category will make a referral. Some people just don’t think to do so, despite being overjoyed at the outcome of their project. But, inevitably, some of these more-than-satisfied customers will pass the word to others.
Referrals are great for you, the customer. But they’re also great for the team at Shiner Exteriors.
For you, they serve as a ready guideline for choosing a top-notch contractor. For us, they serve as a way to organically extend our reputation and reach more homeowners. It’s a true win-win all around.
Our Crazy-High Referral Rate For Exterior Services
There’s a rule of thumb among service companies. To succeed long-term, at least 20% of your business must come from customer referrals.
For most companies, the sweet spot is in the 30% to 40% range. Hit 50%, and you’re significantly ahead of the curve.
At Shiner Exteriors, we’ve surpassed the 50% referral threshold. More than half of all our customers come to us through word of mouth from someone they trust.
This is not a fluke. It’s also no overnight success.
We first opened our doors for business back in 1981. It’s taken time and dedication to spread the word about who we are and what we do.
But all our efforts would be for naught if we were just an average Northern Virginia exterior services company. No matter how hard we tried, the referrals simply wouldn’t come.
So, what’s the secret to our referral success? Doing great work – customer by customer, time and time again.
Elite Services For Your Northern Virginia Home
Ask any marketer and they’ll tell you the number one factor in getting customer referrals. It all boils down to being awesome at what you do.
That’s true for the quality of the products you offer. It’s also true for the level of workmanship you maintain while installing those products. And, of course, you can’t leave customer service out of the equation.
At Shiner Exteriors, we’re proud to say we excel in all these areas, and then some. No matter your required exterior service, you can count on us to use superior products and materials. You can also count on us for first-rate product warranties.
What about our workmanship skills? We’re certified masters in the installation of GAF and CertainTeed shingles. We also maintain equally elite standards when installing other roofing products, as well as household siding, windows, doors, decking, and gutters.
As for customer service, we regularly receive kudos for our no-pressure consultations at the start of your project. The same holds true for our communication and support once your project is underway. And we bring it all together when we present you with the results of our work and seek your final approval.
Decades On The BBB’s List of Trusted Providers
There’s a reverse metric for customer referrals – customer complaints. You can track a local company’s complaint history through the regional Better Business Bureau (BBB).
How does the BBB rate Shiner Exteriors? We’ve been on their list of A+ providers for decades.
Among other things, this means the frequency of complaints lodged against us is exceedingly low. Yet another reason to believe your friends and loved ones when they recommend us for the job!
Your Trusted Source For First-Rate Exterior Services
Want an exterior contractor you can trust? Don’t overlook the significance of word-of-mouth referrals. By and large, these referrals will point you toward a truly high-quality provider.
Looking for this kind of assurance on your local project? Contact Shiner Exteriors today for your free estimate. We’ll be glad to show you why word of our professionalism and expertise continues to spread each and every day.






